blog (Page 2)

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

Top SEO Trends In 2018

Internet Marketing Townsville, Internet Marketing Experts Townsville, Digital Marketing Townsville, Digital Advertising Townsville, Online Marketing Townsville,

 

Online presence is a vital aspect to any company’s strategy, however the digital environment is in a continuous state of change so it’s necessary to stay up to date with these changes to make sure that your online exposure is optimised. Google releases between 500 and 600 updates every year, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such an influential force in today’s digital environment, Search Engine Optimisation (SEO) has become increasingly important for businesses to enhance their website traffic, customer engagement, and ultimately their earnings.

User behaviour is transforming rapidly with new technology, so Google must track these changes and modify their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to succeed online, they too must stay on top of the changing trends in SEO. Actually, using obsolete SEO strategies can lead to penalties that lower a website’s search engine results page (SERP) listings, so here we’ll look at the top SEO trends to keep in mind for your website in 2018.

Voice Search

A lot of users are now choosing to use voice searches rather than customary keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current increase in voice searches continues at the same rate, approximately 50% of all online searches will be carried out via speech by the year 2020!

What this means for websites is that they should start incorporating more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a treasured tool for SEO, and this will continue to be a decisive aspect in determining SERP listings in 2018. Creating valuable links to reputable websites is still the easiest way for Google to identify if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is a terrific strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very useful in the near future.

Mobile Optimisation

Since 2015, online searches through mobile devices has surpassed that from desktop computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. In reality, Google has constructed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than normal pages, and uses only 10% of the data in doing so!

While AMP is not directly affecting SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, but plugins will be needed for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though more traditional SEO techniques such as link building will still be effective in 2018, there are other emerging trends that Google is concentrating on in the future which may considerably alter the practice of SEO. It’s clear that SEO is already evolving to stay on top of changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to acquire targeted customers from higher SERP listings.

If you have any questions or concerns about how you can optimise your website to conform with the latest SEO trends, get in touch with Internet Marketing Experts Townsville on 1300 595 013, or visit their website for further details: https://internetmarketingexpertsmurwillumbah.com.au

 

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

A Guide To SSL Changes – What It Means For Your Website

Internet Marketing Townsville, Internet Marketing Experts Townsville, Digital Marketing Townsville, Digital Advertising Townsville, Online Marketing Townsville,

 

In today’s ever-changing online world, it’s essential that companies stay up to date with Google’s best practices to make sure that they remain competitive in their relevant online markets. With Google being the most commanding and influential company on the net, it’s key for them to keep abreast of all the threats and opportunities that the internet presents. Subsequently, Google releases a myriad of updates each year: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.

What is essential though, is that all online providers that use Google-related services (practically every online company), understand extensive changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a consistent state of change, so online providers must be versatile and conform with new Google updates as soon as possible to make sure they aren’t negatively impacted by these new releases.

The largest Google update that has recently affected online businesses relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by close to half of all online users, so it’s tremendously important that online businesses implement the associated changes as quickly as possible if they hope to prevent any unwanted results.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has revised the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves passwords and credit card information (which is kept in a plain text file), they are at risk of phishing sites that can potentially steal this information from customers that wrongly believe they are giving their personal information to a legitimate business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will undoubtedly have an effect on millions of websites across the globe. Prior to the change, many non-secured websites weren’t impaired by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages since users will become hesitant of succumbing to malevolent attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online businesses that want to secure their previously non-secured (HTTP) web pages, they must encrypt the information being imparted between their clients and their web server by incorporating an SSL certificate. Google are distinctly pushing for a more secure internet than ever before, and they’ve picked SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a convenient guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update denotes that HTTPS and SSL encryption will become the norm across all web pages online. In time, each online business will have to secure their web pages using SSL encryption whether they like it or not, or users will simply go with a competitor that does.

What this also implies is that not all websites using SSL encryption should be trusted, and there will be a significant increase in phishing sites using HTTPS also. Phishing sites can simply use counterfeit SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear trustworthy. This will make the differentiation between phishing sites and real websites more challenging than ever. Online enterprises that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net considering that it will be incredibly difficult for phishing sites to copy the authenticity that EV SSL provides.

Making all websites employ SSL certificates to verify their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will eventually become required, so if you need any guidance in securing your website with SSL encryption, speak with the digital specialists at Internet Marketing Experts Townsville by calling 1300 595 013, or visit their website for more information: https://internetmarketingexpertsmurwillumbah.com.au