Online presence is a vital aspect to any company’s strategy, however the digital environment is in a continuous state of change so it’s necessary to stay up to date with these changes to make sure that your online exposure is optimised. Google releases between 500 and 600 updates every year, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such an influential force in today’s digital environment, Search Engine Optimisation (SEO) has become increasingly important for businesses to enhance their website traffic, customer engagement, and ultimately their earnings.
User behaviour is transforming rapidly with new technology, so Google must track these changes and modify their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to succeed online, they too must stay on top of the changing trends in SEO. Actually, using obsolete SEO strategies can lead to penalties that lower a website’s search engine results page (SERP) listings, so here we’ll look at the top SEO trends to keep in mind for your website in 2018.
A lot of users are now choosing to use voice searches rather than customary keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current increase in voice searches continues at the same rate, approximately 50% of all online searches will be carried out via speech by the year 2020!
What this means for websites is that they should start incorporating more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been a treasured tool for SEO, and this will continue to be a decisive aspect in determining SERP listings in 2018. Creating valuable links to reputable websites is still the easiest way for Google to identify if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is a terrific strategy.
Having said this, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very useful in the near future.
Since 2015, online searches through mobile devices has surpassed that from desktop computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!
Accelerated Mobile Pages
Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. In reality, Google has constructed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than normal pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Even though more traditional SEO techniques such as link building will still be effective in 2018, there are other emerging trends that Google is concentrating on in the future which may considerably alter the practice of SEO. It’s clear that SEO is already evolving to stay on top of changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to acquire targeted customers from higher SERP listings.
If you have any questions or concerns about how you can optimise your website to conform with the latest SEO trends, get in touch with Internet Marketing Experts Townsville on 1300 595 013, or visit their website for further details: https://internetmarketingexpertsmurwillumbah.com.au